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‘I Am Proud To Hunt”

Two-years-ago, an image went viral of a hunter celebrating their latest trophy and it caused both support and outrage across the internet.

Raging Against The Machines…On YouTube.

YouTube isn’t just known for how-to’s or a platform for vlogging, it’s also well known for the video game community.

Since the rise of games such as FIFA, Call of Duty and recently, Fortnite, more and more creators of YouTube Commentators, are jumping on the trend that is – Angry Gamers.

It may sound odd but across 2019, more and more channels have adopted this spike with views and seen an increase with revenue from the platform’s ads.

While this might be hilarious and also, engaging to watch, there is a concern that this could be a step in the wrong direction, particularly how the younger generation see how the gaming community are reacting to releases and what kind of advertisement are displayed before, during and after the video is showing.

Due to the, then, algorithm of pushing a related video via its recommendations. However, YouTube has taken a stand on how ‘hate speech’ is handled when it comes to which advertisements show across the content.

In a statement from a spokesperson from the video platform, they said: “We have strict policies that govern what kinds of videos we show ads on, and videos with hateful content violate those policies. If we find videos that are showing ads and shouldn’t be, we remove ads immediately.”

Not only is that one aspect that is being looked at but also the audience, in particular, the younger demographic.

“People love negativity.” These are the words from Boogie2988, one of the biggest video game creators on YouTube with 4.5 million subscribers, bringing in views through skits of his online character ‘Francis’ with some believing the angry part to be real. He said, “We have a whole generation of young kids who were raised on negativity,”

But what’s being done? Gaming companies, such as Microsoft and EA want to make a much more positive climate with gamers by creating an ambassador network within YouTube, in which they encourage less controversial or conflictive conversations online. 

Originally written and published by Ian Sherr on CNET.