YouTube generates some of the most famous and well-earned people in the world, with YouTubers such as PewDiePie – an internet comedian and gamer from Sweden whose content largely consists of Let’s Play videos – with 102 million subscribers. In 2018, PewDiePie made $14.5 million which only got him to 9th place in the list of top earners for that year.
Surprisingly, the highest-earning YouTuber, is schoolboy Ryan Kaji, an 8-year-old who has his own channel that he started purely to review toys for other children’s benefit. Kaji earned $22 million pre-tax in 2018. His family runs his channel with him, uploading daily videos with fresh content. The channel didn’t have many viewers until one particular video was posted that went viral, hitting over 935 million views. In the video, Ryan reviews a box with more than 100 themed toys from the film Cars by Pixar.
Ryan’s channel now has 1400 videos and 20 million subscribers. His parents have signed a deal with America’s multinational retail corporation – Walmart – selling a toy line called ‘Ryan’s World’. The line is sold in over 2500 Walmart stores as well as on the Walmart website.
On top of this, the Kaji family have signed deals with Amazon and Hulu, allowing Ryans videos to be uploaded on to their platforms. Ryan’s deal with these massive companies will make him millions in the coming year, but being only 8, 15% of his makings goes straight into a Coogan account that cannot be spent until he reaches the age of a legal adult.
YouTube has such a wide range of content, from gaming videos to shopping hauls and make-up tutorials, it can be hard to filter through such a large quantity of content, but clearly toy reviewing has become a high contender for most watched videos.
Originally written by Mark Pygas and published on Distractify